The Best Drugstore Makeup and Dupes

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Products Shown:

  1. Wet n Wild Photo Focus Foundation $5.99
  2. L’Oreal Voluminous Lash Paradise Mascara $7.79
  3. E.L.F Shimmer Highlighting Powder $6.00
  4. Physicians Formula Butter Bronzer $14.95
  5. ProFusion Contour Makeup Case $7.00
  6. Essence Superfine Waterproof Eyeliner Pen $2.99
  7. Essence Superfine Waterproof Eyeliner Pen
  8. Essence Superfine Waterproof Eyeliner Pen
  9. Sinful Colors Nail Color $1.99
  10. Flower Beauty Flower Pots Powder Blush $8.98
  11. MAKEUP REVOLUTION Ultra Blush & Contour Palette $7.00
  12. Milani Stellar Lights Highlighter Palette 10.97
  13. Pixi Beauty Hydrating Milky Mist $15.00
  14. Essence Volume Stylist Lash Extension Mascara $4.99
  15. Milani Instant Touch-Up Blur Stick $11.99
  16. Wet n Wild Liquid Catsuit $4.99
  17. J Cats Beauty Pris Metal Chrome Eye Mousse $5.99
  18. Maybelline The City Mini Palette $9.99
  19. City Color Cosmetics Shimmer Shadow $3.99
  20. Catrice Liquid Camouflage High-Coverage Concealer $5.99
  21. Coty Airspun Loose Face Powder $7.99
  22. L’Oreal Infallible Paints Metallics $8.99
  23. NYX Butter Gloss $4.99
  24. Rimmel London Lasting Finish 1000 Kisses Lip Liner $3.97
  25. NYX Micro Brow Pencil $9.99

The Best Drugstore Makeup and Department Store Dupes

Let me preface this by saying I am not a beauty expert but I do love makeup and have tried many, many different products over the years. What I don’t love is paying department store prices for makeup.

And why should I (or you) when there are so many amazing drugstore products that rival and surpass that of their department store counterparts. These are the Holy Grail drug store products that I swear by. The absolute best of the best drugstore makeup from places like Target, Walmart, Amazon and ULTA.


Milani Instant Touch-Up Blur Stick: I don’t always wear primer, but when I do this easy stick applicator is my go-to and never amplifies dry skin. BONUS: You can also use it on top of makeup for touch ups throughout the day!

Wet n Wild Photo Focus Foundation: This stuff is incredible and the price even better. It delivers serious #nofilter perfection and is made with a matte, light-diffusing complex that lasts all day. Photo Focus Foundation is truly one of the best drustore makeup products on the market.

Catrice Liquid Camouflage High-Coverage Concealer: Unless you’ve been living under a rock, chances are you’ve heard of cult favorite Shape Tape by Tarte Cosmetics. Well, Catrice Liquid Camouflage High-Coverage Concealer is the dupe to end all dupes. Save yourself $21 and pick up this miracle-worker instead. There hasn’t been a beauty blogger I haven’t heard raving about this as a best drugstore makeup product!

Coty Airspun Loose Face Powder: This loose powder has been around for decades and for good reason. More often than not I find myself reaching for this over my Laura Mercier loose powder to set my makeup.

Physicians Formula Butter Bronzer: All of the Physicians Formula bronzers are amazing but this one is my hands-down favorite with an incredibly soft texture and universally flattering color.

E.L.F Shimmer Highlighting Powder: Obsessed. This highlighter provides the most luminous, luxurious glow, that can be as subtle or as bold as you like. A must-have and just $6!

Flower Beauty Flower Pots Powder Blush: Being fair-skinned I’m pretty picky about my blush. These pots are pigmented without being overwhelming and leave a truly beautiful finish. I wear the color Sweet Pea.

MAKEUP REVOLUTION Ultra Blush & Contour Palette: If a palette is more your jam, you can’t beat the color selection and formula of this gorgeous blush and contour palette.

ProFusion Contour Makeup Case: I don’t contour very often so this palette is perfect as it gives a gorgeous sculpted look and it’s just $7 bucks! It’s great for travel too.

Milani Stellar Lights Highlighter Palette: This luminous, buildable and blendable pallete workds for day and can be layered for a show-stopping evening look.

Pixi Beauty Hydrating Milky Mist: For touch-ups throughout the day to refresh skin this stuff is great! It’s also a must for traveling.


Maybelline The City Mini Palette: Create an endless combination of looks from day to night with this one universally flattering neutral palette. Another must and a best of the best drugstore makeup products.

City Color Cosmetics Shimmer Shadow: If color is what you’re looking for these pots can be scooped up on Amazon in trios and are packed with pigment. The colors are all just so gorgeous and they blend beautifully.

J Cats Beauty Pris Metal Chrome Eye Mousse: Soft and creamy, this eye mousse is opaque and lasts all day. The formula glides on and blends effortlessly without creasing or smudging on the lids and the color selection is amazing.

L’Oreal Infallible Paints Metallics: For evening, these metallic paints are to die for. They pack some serious impact and have all-day staying power.

Essence Superfine Waterproof Eyeliner Pen: The one eyeliner you need in your arsenal, this pen glides on effortlessly and is rich in color.

L’Oreal Voluminous Lash Paradise Mascara: I am obsessed with this mascara! Length, volume, curl, it does it ALL. I’ve never loved a formula more. Just be sure to set your undereye area to prevent smudging.

Essence Volume Stylist Lash Extension Mascara: I prefer Lash Paradise, but those who love this stuff, LOVE it. And the before and after photos are pretty incredible


Rimmel London Lasting Finish 1000 Kisses Lip Liner: Liner isn’t an every day must for me, but can help your lips look more youthful and helps to set your lipstick for longevity. But there is no need to spend a lot when this creamy, long-lasting formula is just $4! Tons of colors to choose from too.

NYX Butter Gloss: Another cult-fave, this creamy formula glides on, is beautifully pigmented and comes in a slew of colors. I Creme Brûlée but there are tons of options to choose from.

Wet n Wild Liquid Catsuit: If you’re looking for a liquid lip this formula goes toe to toe with most department store brands with a stunning finish and a formula that lasts and lasts without being overly drying.


NYX Micro Brow Pencil: The NYX Micro Brow pencil is a great dupe for the Anastasia Beverly Hills Brow Wiz, which retails for $22! It’s the perfect tool for shaping and filling in eyebrows, no matter if they’re completely sparse or just needing a touch-up.

Essence Lash and Brow Gel (not pictured): After spending time sculpting the perfect brow, be sure to set your brows for the day with this clear gel.


Sinful Colors Nail Color: This polish is amazing, and lasts multiple days longer than any other polish without chipping. Glossy, pigmented and glides on with ease. If you are a DIY manicurist, like me you will love Sinful Colors. The color selection is incredible, with seasonal selections available as well and it’s just $1.99 a bottle!

Esse Gel-Setter Topcoat (not pictured): Set your polish for 5-7 days of perfecting with this glossy gel top coat that gives the look of a no-chip manicure.

I hope you enjoyed this round-up of what I believe are the best drugstore makeup products available! What are the favorites that you swear by??

And be sure to check out my updated beauty routine and where I save and where I splurge!

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